Welcome To [Name Of Business].

For women 40+ wanting to eliminate their hot flashes, night sweats and mood fluctuations naturally.

Compelling headline to draw in your ideal client.

Empowerment and Growth Await with [Your Name].

Include a next step... Begin Your Journey Today.

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If this feels familiar to you, you're in the right place.

After you turned 40, you started notice changes in your body temperature, mood, hair, weight, cravings and of course your cycle is all over the place.

At first, you chalked it up to 'being over 40' but then the changes started to really get to you. Your sleep is horrible, your moods are unstable and you no longer feel like yourself.

  • Waking up several times a night

  • Hot flashes

  • Unstable moods

  • Irregular periods

  • Hair thinning or falling out

  • Low libido

If you are experiencing any or all of these symptoms, and you are looking to work with a [Professional title] who specializes in working with women 40+, you are in the right place.

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Learn Something New

Boss Up Beauty

The Confidence Trap That Keeps You From Starting

October 13, 20252 min read

You’ve got the dream.

You’re licensed (or working on it), you're obsessed with skin or lashes or brows, and you’ve thought more than once:

"I want to start my own business someday..."

Maybe you even bought a ring light.
Maybe you've been thinking about setting up a room in your basement.
Or maybe you're still in the 
“what if I’m not ready?” stage.

If that sounds familiar ~ let's talk about something that stops a lot of beauty professionals right here.

It’s called the Dunning-Kruger Effect ~ and it might be the real reason you haven’t started your business yet.

Here’s What Happens:

When you first learn something new ~ like esthetics or lashes ~ you’re full of energy and confidence.
You feel like:

"I've got this. I could totally do this as a business"

But the more you learn, the less confident you feel.

You suddenly realize:

  • There’s so much you don’t know

  • You’ve never done your own taxes

  • You’re not sure how to get clients

  • Branding, marketing, insurance, pricing…

And that early spark of confidence?
Gone.

This is so normal— and it even has a name:

'The Valley of Despair'

But Here's the Truth:

That dip in confidence doesn’t mean you’re not cut out to start a beauty business.

It means you’re aware.
You’re thinking about things most people avoid.
You’re 
growing before you’ve even launched.

The dip means you care about doing it right ~ and that's a good thing.

What You Need Now Is a Guide and a Plan.

You don’t need to be “ready.”
You don’t need to know everything.
You don’t need a logo, a studio, or a fancy website to start.

You just need structure, support, and a next step.

That’s why I created Beauty Business Start Up Academy™— to help beauty pros like you turn the idea of a business into a real, sustainable, aligned business you’re proud to run.

Inside the Academy, I’ll help you:

  • Get clear on your vision

  • Help you attract, grow and retain your clientele

  • Learn the business stuff that school didn’t teach you

  • Build a beauty business that supports your life, not the other way around

You don’t have to figure it out alone ~ and you don’t have to wait.

  • You’re not behind.

  • You’re not unqualified.

  • You’re already enough to begin.

👉[Click here to explore the Academy with me and start your journey.]

Your idea is valid. Your timing is your own.
And your future beauty business? It’s waiting for you.

Happy Thanksgiving to my Canadian Friends!

With belief in your beginning,


Michelle💕
Your Beauty Business Mentor


mindset confidence in businessbusiness confidencebeauty business confidenceDunning Kruger Effect
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Michelle Carter

Hi! I'm Michelle Carter. I’m a former registered Social Worker turned professional esthetician with over 28 years experience in the beauty industry. I am a former director of spa operations, a current beauty business owner operating for over 14 years and mentor for over 25 years. I work with beauty professionals who want help launching their dream beauty business; those who start with an idea and want to bring it to life and those who are feeling stuck and overwhelmed in the early stages of their entrepreneurship journey in the beauty industry. My experience inside and outside the treatment room provides me the wisdom to guide others along their beauty business journey. I invite you to come join me. I assure you it will be a fun and amazing ride.

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Supports women 40+ who are experiencing hormonal changes and want to support their body naturally as they move into their second half of life.

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